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  <url>
    <loc>https://productdesignla.co/bio</loc>
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    <lastmod>2014-10-07</lastmod>
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  <url>
    <loc>https://productdesignla.co/bio-1</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/1489001364976-I9THNP8TV28JBKRCRW4U/Disney+Hall+3.JPG</image:loc>
      <image:title>Marc Sasinski's website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/1489036019526-XX5WH2Z1NGRXNWV9R3VO/VeniceBW.jpg</image:loc>
      <image:title>Marc Sasinski's website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/1589425284784-AXR92X0XU2IDZLNNAMUH/Peterson.jpg</image:loc>
      <image:title>Marc Sasinski's website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/3f3826f8-b796-4be3-8aa6-8579adb531c8/Vespa_NoBG.png</image:loc>
      <image:title>Marc Sasinski's website - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://productdesignla.co/blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-11</lastmod>
  </url>
  <url>
    <loc>https://productdesignla.co/blog/2026/3/11/ai-changes-the-medium-not-the-mandate-listen-test-iterate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/0a58f3eb-8dbf-431a-9fa6-9a0cf4a50717/Subject.jpg</image:loc>
      <image:title>blog - AI Video and the Future of Learning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://productdesignla.co/blog/2025/8/7/fireside-chat</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-11</lastmod>
  </url>
  <url>
    <loc>https://productdesignla.co/blog/2025/7/2/summer-reading-click</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/3d997e70-1ebf-4661-a368-91ec2a0e999d/Click.jpg</image:loc>
      <image:title>blog - Summer Reading: Click - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://productdesignla.co/blog/2025/6/18/liquid-glass-origin-story</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/e6233a76-216e-4837-89b3-14f5ebd43051/Liquid+Glass.png</image:loc>
      <image:title>blog - Liquid Glass: Origin Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/d8ad3ee3-c40a-457f-ac62-d6f8503fec96/Before+After.png</image:loc>
      <image:title>blog - Liquid Glass: Origin Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://productdesignla.co/blog/2025/5/16/config-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/11cd597a-6a25-4de2-8fbe-c113189ce822/Figma_Make.png</image:loc>
      <image:title>blog - Thoughts on Config 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/ae60f1f3-2d77-40bb-83f8-e6e91f9bff85/Figma_Sites.png</image:loc>
      <image:title>blog - Thoughts on Config 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://productdesignla.co/blog/2025/4/17/guidance-for-inclusive-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-19</lastmod>
  </url>
  <url>
    <loc>https://productdesignla.co/blog/2024/12/11/revisiting-empowered</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-16</lastmod>
  </url>
  <url>
    <loc>https://productdesignla.co/blog/2024/11/26/ui-prompt-controls-for-ai-interfaces</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/f1ce755f-3751-43ac-9e62-91804735e1e1/Yosemite_miniature.png</image:loc>
      <image:title>blog - UI Prompt Controls for AI Products - Make it stand out</image:title>
      <image:caption>Miniature Mode example courtesy of DALL-E.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/e0de2312-81fe-470c-824a-c51d4dca41ae/ChatGPT.png</image:loc>
      <image:title>blog - UI Prompt Controls for AI Products - Make it stand out</image:title>
      <image:caption>ChatGPT 4o includes several options that both educate users about what’s possible, as well as providing them a kind of shortcut for a specific task (e.g., Create image).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/335ef241-b38d-48d5-9e30-e009273e0d42/DALLE.png</image:loc>
      <image:title>blog - UI Prompt Controls for AI Products - Make it stand out</image:title>
      <image:caption>DALL-E surfaces multiple styles to spark creativity. These refreshed and offer alternatives upon each visit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/23ec2278-f344-4ebf-8970-180c6d5176fc/Gemini.png</image:loc>
      <image:title>blog - UI Prompt Controls for AI Products - Make it stand out</image:title>
      <image:caption>Both Google Search and Google Gemini have added Search by voice and Search by image into the field itself.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://productdesignla.co/blog/2024/10/15/latechweek-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/6f9446b3-d559-4e58-af5c-faf90398138e/LA+Tech+Week.png</image:loc>
      <image:title>blog - LA Tech Week 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://productdesignla.co/blog/2024/10/7/envisioning-the-future-in-cupertino</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/302c0c10-ea23-4601-96f6-2e2ecd0e75c8/hello.jpg</image:loc>
      <image:title>blog - visionOS: Envisioning the Future - Make it stand out</image:title>
      <image:caption>Hello World! Lot's of folks made their way from all around the world to attend this event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/7ea1b7ed-b12e-4598-8f58-4bda3b1b627b/SpaceshipSmall.jpg</image:loc>
      <image:title>blog - visionOS: Envisioning the Future - Make it stand out</image:title>
      <image:caption>A cool scale model of Spaceship HQ. (Wonder if they used early prototypes of the Vision Pro -- originally kicked off in 2015 -- to envision the architecture?)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://productdesignla.co/blog/2024/9/18/designing-design-systems</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/55f67718-fc39-44ff-b48f-82afbef9c20d/BigGreenGuide.png</image:loc>
      <image:title>blog - Standing-up Design Systems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/e454130e-de54-4c00-a3eb-010d75d13d31/UberBase.png</image:loc>
      <image:title>blog - Standing-up Design Systems - Make it stand out</image:title>
      <image:caption>Although some of it is private, you get to see some key aspects, such as usage guidelines, specs, changelogs -- and even common alternative names for components.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/79ceb2f4-1839-40d5-bdcc-fd213a650339/DesignSystemsDesigner.png</image:loc>
      <image:title>blog - Standing-up Design Systems - Make it stand out</image:title>
      <image:caption>Effectively communicating the need and aligning with upcoming roadmaps can get you on your way to happily designing design systems...</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://productdesignla.co/blog/2024/8/22/humane-technology</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-09</lastmod>
  </url>
  <url>
    <loc>https://productdesignla.co/blog/2024/7/24/the-future-of-ux</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-09</lastmod>
  </url>
  <url>
    <loc>https://productdesignla.co/blog/2024/5/30/mit-technology-reviews-signature-ai-conference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/3534dbe2-e831-462b-bb78-50888085e378/MediaLab.jpg</image:loc>
      <image:title>blog - MIT's AI Conference - Make it stand out</image:title>
      <image:caption>MIT’s Media Lab made for an inspiring venue!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/bda68c25-607e-4f95-a55c-3a23d8c53753/Legalese.jpg</image:loc>
      <image:title>blog - MIT's AI Conference - Make it stand out</image:title>
      <image:caption>Amir Ghavi (an AI, Tech Transactions, and IP lawyer) provided us with copyright considerations — as well as great historical precedents from past technological advancements for context (e.g., Xerox copy machines, VCRs, and peer-to-peer file sharing via Napster).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/3621a98b-e5b4-4d97-844b-8aa0fa557255/Chat+GPT.jpg</image:loc>
      <image:title>blog - MIT's AI Conference - Make it stand out</image:title>
      <image:caption>Srinivas Narayanan of OpenAI provided some remarkable GPT-4 benchmark and performance data.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/389cafb5-2e8f-4fd8-88e7-ca9e8f5b215a/Adobe_Firefly.jpg</image:loc>
      <image:title>blog - MIT's AI Conference - Make it stand out</image:title>
      <image:caption>Jingwan (Cynthia) Lu shared some progress on Adobe’s Firefly product for creative professionals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/24c202e7-d3b1-4696-ba95-2338e02207de/Gen_UI.jpg</image:loc>
      <image:title>blog - MIT's AI Conference - Make it stand out</image:title>
      <image:caption>Peter Smart from Fantasy demo’d some Generative UI concepts that were pretty rad! (I’ll probably do a separate post on this topic alone).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/e27ab76b-6842-43c0-a905-9c119f6f29b7/Charles_View.jpg</image:loc>
      <image:title>blog - MIT's AI Conference - Make it stand out</image:title>
      <image:caption>And... a lovely view of the MIT campus, the Charles River, and Fenway Park in the distance.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://productdesignla.co/blog/2024/5/13/on-ai-part-2-the-interactions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/4c92039f-dc48-4406-81d4-1187da30665a/Wiseman.png</image:loc>
      <image:title>blog - On AI: Part 2 - Make it stand out</image:title>
      <image:caption>The all knowing wiseman at the top o’ the mountain. (Courtesy of DALL-E)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://productdesignla.co/blog/2024/4/26/spatial-computing-and-thinking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/df023539-f8c6-49df-a1c4-23bafa0ad47e/macOS+Desktop.jpg</image:loc>
      <image:title>blog - Spatial Computing + Deep Work - Make it stand out</image:title>
      <image:caption>All the windows and apps are closing in! (Image courtesy of DALL-E)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/ca3b778d-2e23-4719-a747-e17ba74efb37/Mark+Twain+Writing.jpg</image:loc>
      <image:title>blog - Spatial Computing + Deep Work - Make it stand out</image:title>
      <image:caption>A synthetic image of Mark Twain working at his desk. (Image courtesy of DALL-E)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://productdesignla.co/blog/2024/3/18/managing-other-people</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/243e63a1-3e95-4a9f-af96-e913f7b06e0b/Not_about_you.png</image:loc>
      <image:title>blog - Managing People - Make it stand out</image:title>
      <image:caption>Hey, it’s about you all — Courtesy of DALL-E</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/981c6dfc-1b7f-45b3-a3b4-0c8a86301550/Active_Listening.png</image:loc>
      <image:title>blog - Managing People - Make it stand out</image:title>
      <image:caption>Stop and actively listen — Thanks again, DALL-E</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://productdesignla.co/blog/2023/11/22/on-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/8f59c322-cf5c-4375-9ce4-9fdfdfb53dbc/AI_Lab_2.png</image:loc>
      <image:title>blog - On AI: Part 1 - Make it stand out</image:title>
      <image:caption>An image generated by DALL-E. The prompt was: “Create a futuristic AI lab environment in the style of Leonardo da Vinci's drawings.” The lighting and shadows actually look pretty good with maybe a couple exceptions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/65bcd2bf-4907-48c7-a1d9-4df937f89a90/AI_Lab.png</image:loc>
      <image:title>blog - On AI: Part 1 - Make it stand out</image:title>
      <image:caption>And another. Notice the lack of humans. Guess I should have explicitly called that out in the prompt!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://productdesignla.co/blog/2023/7/15/making-fitness-fun</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/5f9d9cb2-644f-49c3-8193-adee235c5386/486715-zwift-play_pr_05-2023_05-5fc917-original-1685704152.jpg</image:loc>
      <image:title>blog - Hands-on Fun - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/4757119d-9ad2-4336-b253-5b1add76f590/486718-zwift-play_pr_05-2023_02-362cb0-original-1685704155.jpg</image:loc>
      <image:title>blog - Hands-on Fun - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/83137d5f-6935-4297-b6e7-2f549ff46157/486719-zwift-play_pr_05-2023_08a-b64fba-original-1685704155.jpg</image:loc>
      <image:title>blog - Hands-on Fun - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://productdesignla.co/blog/2022/8/27/when-anyone-can-be-in-any-room-and-everyone-can-compete</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-05</lastmod>
  </url>
  <url>
    <loc>https://productdesignla.co/blog/2022/8/13/the-metaverse-hype-train-or-struggle-bus</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/fb3b7a36-f6b4-4423-bfe6-da6a3ba7e3df/np_van_3881116_000000.png</image:loc>
      <image:title>blog - The Metaverse: Hype Train or Struggle Bus? - Make it stand out</image:title>
      <image:caption>Van by John Burraco. (Courtesy of the Noun Project).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://productdesignla.co/blog/2021/10/9/zwift-is-one-of-fast-companys-most-innovative-companies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/583f402ec534a5b28e38a5c0/1633820355829-QW9XMKHZKLVY3OYAEL1Z/FastCo.png</image:loc>
      <image:title>blog - Zwift: One of Fast Company's Most Innovative Companies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://productdesignla.co/blog/2020/12/21/a-lovely-thank-you-from-brown-university</loc>
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