I recently purchased one of Dyson's Air Multiplier Tower fans. It's a beautiful appliance/object with great customer reviews. (And yes, it's more than I thought I'd be paying for a fan.)
I did a bunch of research on air velocity, flow circulation, energy usage, etc. The specs for this unit were solid.
However, I have to also admit that one of the selling points for me was the following contained in their product description:
"Dyson encourages failing - at least as far as creating successful products goes. Engineers start with a problem - something that doesn’t work properly - and figure out how to make it work better. Along the way, failure is a guarantee. But at the end of the process, there’s an innovative solution. Sketching, prototyping, and testing all go into Dyson’s full line of vacuums, hand dryers, fans, and motors, all of which efficiently - and aesthetically - end up making those everyday problems no problem at all."
The approach to product development is obviously significant enough in their minds to live alongside the description of what the thing is, what it does, its dimensions, warranty info, etc.
I'm a sucker for design deets. Hope the product lives up to it!
Marc