On the eve of Twitter's IPO, I came across an interesting piece in The New Yorker magazine - entitled Two Hit Wonder - about Jack Dorsey, Twitter, and Square. 

There were lots o’ good nuggets in the article about the history of Twitter, some juicy in-fighting deets, and stuff on Dorsey’s quirky personality. 

However, two sentences really stood out for me around his take on Square’s hiring practices. The company basically avoids hiring from within the payment or credit card industry so as to be able to truly reinvent it: 

“Of the six hundred people here, only ten ever worked in finance.” 

Wow. 

Say what you will about Dorsey, but that takes vision and guts. In order to truly reinvent something, you sometimes need to do away with what you know or look at it through a completely different lens. 

With Square, that approach appears to be paying off. (No pun intended. Well, maybe a little.) 

Marc