Conveying the Future of UX in Seattle

Just catching-up after attending the Convey UX conference in Seattle a little over a week ago. Some of my key takeaways are listed below. Food for future thought, as well as some tried-and-true reminders.

More human-to-human instead of human-to-computer, please. One user, one computer, and one task just doesn’t work anymore. Usability testing needs to embrace an ever-increasingly inter-connected and social world. Dana Chisnell gave a nice presentation about how traditional testing isn’t necessarily equipped to handle everything that we need to learn around social (e.g., Privacy and ethics). It’s a bit too one-dimensional. 

She cited the Google Buzz disaster (I know! Remember that thing?!) and how lab testing didn’t uncover any of the underlying privacy concerns people had upon launch because exposure to real relationships was never tested. We need to start thinking about tasks more as activities such as sharing and interacting with others, as well as goals that change over time. Satisfaction and engagement aren't just about task completion. 

Moving forward, user research will need to embrace more of a mash-up approach and borrow more from areas like linguistics and the social sciences. Context matters and relationships evolve over time. We can't continue to ask users to play make-believe about that stuff anymore. 

Hypertext is dead. OK, that’s me projecting, but the future of HTML5 and browser-based experience possibilities is fascinating. Couple that with things like WebGL and you’ve got some wonderfully immersive opportunities on the horizon. 

Peter Lubbers from Google gave a solid talk and demoed some of the rich animation capabilities and input mechanisms (e.g., Touch for general navigation coupled with a mouse for precision; using a laptop's camera to capture motion gestures a la Kinect). Definitely check out Webplatform.org to learn more - and to contribute to the movement!

THE SPACE NEEDLE. A SEATTLE LANDMARK. (PHOTOGRAPH BY MARC SASINSKI)

Big screens invite big gestures. Luke Wroblewski presented some insights from his work on mobile. In short, touch-enabled does not equal touch-optimized. The majority of sites out there now are swell if you have a baby-sized finger, let alone that of an actual fully-grown adult! 

Using people’s gestures as a sign of intent and then designing accordingly was really interesting. Gesture discoverability was also discussed. One way that tribal interaction knowledge - like pull to refresh - is passed around is through what Jared Spool calls “socially transmitted functionality.” Good stuff, but I suddenly had this urge to wash my hands. 

Content is not like the stuff you make sausages with. It’s much, much more. Erika Hall gave a great talk on how content strategy should be more about ‘composing’ content rather than simply 'creating' it. Writers and designers need to embrace cross-functional teams so as to answer things like what is valuable to whom and in what circumstance? Don't let the "content" be something that you don't question. Writing is interface design!  

And definitely avoid testing with lorem ipsum placeholder text. That’s a huge fail in terms of getting the most bang for your user testing buck. I think we all sometimes fall into that 'we'll just add the final copy later' trap. Good reminder.  

INTERIOR OF THE CHIHULY GARDEN AND GLASS MUSEUM. (PHOTOGRAPH BY MARC SASINSKI)

Embrace uncontrolled environments. John Dirks talked about how Blink tested the unboxing of the Xbox Kinect internationally. Because Microsoft was introducing a whole new interaction language, the initial set-up was crucial. 

He provided great insights on how the relationships between kids and parents, spouses - and even pets! - contributed to the findings around configuration. Of course, cultural differences and context totally matter. For example, there tends to be a fair amount of space in homes and apartments here in the United States, but not so much in places like Japan, where jumping up and down to set-up your Kinect means potentially pissing off your downstairs, high-rise neighbors. Also, ceiling fans can be problematic. Ouch. 

Lastly, Jared Spool prolly summed it all up best: Intuitive design is invisible. It's like good room temperature; you don't notice it unless you're hot or cold. That segued nicely into his advice on making incremental improvements, iterating, and measuring (like amazon does) instead of large-scale redesigns where users' acquired knowledge can sometimes get lost. When users have to relearn how to accomplish their goals and go from working knowledge to target knowledge, that sucks. 

And majority of real innovation out there happens by applying something that already exists to a new context. In other words, innovation basically means adding value to where there was none before. Pretty simple, eh?! (Kidding, of course). 

Lastly, yes; Rem Koolhaas’ Seattle Public Library is extraordinary. Given the cold materials used (i.e., lots of steel, glass, and the exposed imperfections in concrete), it was somehow inviting. It made me want to curl up and read in one of its many, naturally-lit nooks.

SEATTLE PUBLIC LIBRARY'S "LIVING ROOM." (PHOTOGRAPH BY MARC SASINSKI)

I also recommend the library tour, which highlights several of the project’s design challenges. No building is perfect and it was interesting to hear about some of the issues faced and the areas where the architect stood his ground. Overall, a pretty Coolhouse. (You see what I just did there? ;)

Marc

Product Management Should Be a Little Like Changing Diapers

I recently reread Marty Cagan’s Inspired: How to Create Products Customers Love. It was my second go-around. I found myself nodding. Again. 

What continues to resonate is this idea of spending quality time with users, understanding their very real pain points, and validating product design assumptions. Yes, assumptions. 

The way I see it, anything we design or build is basically an assumption until it has been validated in some way, shape, or form. (And don’t even get me started about how the term “requirements” gets tossed around like gospel from on high that is never to be questioned. Alas, that’s a blog post for another time). 

Cagan writes that “Testing your ideas with users is probably the single most important activity in your job as a product manager.” 

“Single most important activity.” 

Wow, that really gets right down to it, doesn’t it? As a UXer, that’s pretty much second nature. Validating is just what we do. But for other folks, maybe not so much. I’ve seen first-hand how this type of activity can somehow be interpreted as being beneath them; and even secondary to marketing the thing. 

Given the above, I couldn’t help but think of changing diapers. Let me explain.

Do you know how some people - ahem, of a certain stature - tend to sometimes outsource their menial activities and chores? That makes perfect sense on a lot of fronts, frankly. However, there are still things worth doing that are super-important and immensely rewarding. 

Things like, oh, I don’t know, playing a key role in raising your kids and spending quality time with them perhaps? Hiring nannies to handle everything during their formative years means that you’re kind of missing out on some pretty important stuff; stuff that can potentially shape the both of you. (Translation: Outside agencies and consultancies doing all your key research, for example.) 

Well, I think that same type of distance from the good stuff can affect product managers who rely solely on things like market forecasts, projections from so-called industry experts, as well as high-level Forrester reports for crucial product decisions and priority calls. This is also especially true during the formative years of a product. 

As a quick example, when Airbnb was working out their strategy and value propositions early on, the founders flew to New York to spend time with their core user base. It was there, in the very apartments that would be listed on the site, that they got to see what interacting with their service was like. 

In the flesh. Down and dirty. 

They did things like take photographs of the spaces because those were areas that hosts needed help with in terms of quality and uploading capabilities. 

They witnessed scenarios around exchanging money, including what happens when a traveler doesn’t have the correct change upon arrival; or, their currency happens to be foreign because New York is a popular international destination. Hint: It amounts to awkwardness in any culture. (By the way, great Soapbox podcast about Airbnb from the fine folks at Zurb: zurb.com/soapbox). 

Of course, designing great products and services means having a big-picture strategy. However, success also means reducing even the tiniest points of friction, which amount to very big wins at the end of the day, especially with digital goods. And it’s hard to know what those pain points are unless you experience them first-hand. 

So, get in there and get to know what that friction feels like. Getting your hands dirty with the pain point poop that is your users’ frustration is critical - and maybe even a little like changing diapers. How else can you get that much-needed sense of empathy to help influence key product design decisions? 

And yeah, agreed. I took that poop metaphor a little too far.

Just Happy to be Nominated.

I was pretty excited to learn that my article on Experience Models made the list of Johnny Holland's Top 10 UX Articles of 2011. Go ahead and check it out... if only to see all the other ones that really rock.   

The piece also got a nice mention by the fine folks over at The Leo Burnett Blog

Nothing like kicking off my 2012 posts with a little, shameless self-promotion! ;)

Looking forward to 2012!